Capability
Understand your strengths. Build the skills and behaviours your new role actually needs. Turn knowing into doing.
For the next chapter of your leadership
Great potential.
Real leadership.
Lasting impact.
You’ve earned your next step. Now make it count. Specialist coaching that helps marketing leaders turn individual expertise into meaningful team contribution.
PERSONAL COACHING. MARKETING INDUSTRY EXPERTISE. HUMAN FIRST.
GROW INTO WHAT’S NEXTA new perspective.
A more purposeful path.
A more purposeful path.
01 / THE NEXT CHAPTER
GROUNDED IN YOUR WORLDResearch & insightsCreative & advertisingClient-side marketing
The contribution gap
Being brilliant at your job
is only the beginning.
A promotion changes more than your title. Suddenly, your success depends on the people you lead, the relationships you build and the culture you navigate.
That space between what you’re capable of and the contribution you make? We call it the Contribution Gap. Together, we work out what’s getting in the way — and how to move forward.
The Contribution Gap Framework™
Three perspectives.
One more effective leader.
Leadership doesn’t happen in isolation. Our approach connects your skills, your relationships and the environment you work in.
Connection
Build trust, navigate difficult conversations and influence with confidence — across teams, clients and cultures.
Culture
Make sense of unspoken expectations. Find your place and shape the conditions that help your people do their best work.
Introducing Leadership Impact
Your next six months.
A different kind of growth.
A focused, one-to-one coaching partnership for newly appointed marketing managers, heads of department and directors.
Find your starting point.
Step back, get perspective and define what meaningful progress looks like in your role.
- Personal leadership deep dive
- Targeted stakeholder conversations
- Your Contribution Map & priorities
Put growth into practice.
Work through real situations, challenge familiar patterns and develop your own way of leading.
- Eight individual coaching sessions
- Two manager alignment conversations
- Support between sessions
Make the change last.
Reflect on what’s shifted, gather feedback and leave with a clear direction for what comes next.
- Follow-up stakeholder feedback
- Your personal Impact Review
- A practical 90-day continuation plan
Built around you. Aligned with your organisation. Grounded in real work.Explore your fit ↗
CAPABILITY · CONNECTION · CULTURE
Your thinking partner
“I know the world
you’re working in.”
I’m Lanna Breetzke. Before coaching, I spent over a decade working across research agencies, creative teams and client-side marketing. I understand the pressures, the transitions and the expectations that don’t always get said out loud.
My approach brings that experience together with professional career development training and a belief that people contribute most when they feel seen, supported and clear about their value.
Industry insightExperience across all three sides of the marketing triangle.
Qualified guidanceQCF Level 6 Diploma in Career Guidance & Development.
In our clients’ words
Real people.
Meaningful change.
Perspectives on working with Lanna, from individuals and teams across different roles and industries.
Our personal strengths are not always identified and harnessed in a work place environment. After a personal online assessment & Lanna interviewing each of us individually with a follow up group discussion, the connection between the staff has improved by seeing value in our individual strengths and the performance of the company has become more efficient by adjusting tasks for each member of the team according to our strengths & actually doing what we’re good at. This created a more stimulated process and closer working community, and the ultimate reward is improving the service that clients receive. This service offered by Lanna has been a lasting reward for every member of the team.
Every company should be doing this.
With gratitude from each member of the GAMMA team.
As a team member at Gamma Advisory Services within the financial services industry, I have had the privilege of working with Lanna, and I can confidently say that her guidance and support have made a meaningful difference to both my professional and personal development. She has helped me gain a better understanding of my strengths, areas for development, and the value I bring within the workplace.
What I particularly appreciate about Lanna is her ability to look beyond a person’s job title or current responsibilities. She takes the time to understand the individual, their aspirations, challenges, personality, and working environment. Her approach is encouraging, practical, and insightful, and she creates a comfortable space where you can be open and honest about your experiences and career aspirations. Her coaching has helped me become more self-aware, confident, and intentional about my career development. Lanna is also an excellent listener and communicator. She asks thoughtful questions that encourage you to reflect, rather than simply providing you with answers.
I am grateful for this rewarding experience and believe that anyone who has the opportunity to work with Lanna would benefit greatly from her expertise.
Working with Lanna has been incredibly impactful. She helped me identify what truly matters to me in a role, reflect on what elements I’ve enjoyed in my past experience and helped turn that into a clear short and long term actions for me. I left feeling focused, confident and have a better understanding of the type of career I want for myself.
When I started seeing Lanna I felt disillusioned, stuck and uninspired with my career. Lanna has a true gift of truly seeing the individual in front of her – she quickly identified the abilities I held close to me and shone a light on them. She helped me see how these abilities were relevant and crafted a plan that made tapping into them actually feel achievable rather than a pipe dream. Most importantly, she made me feel super excited about the path forward and reinvigorated my passion in what I do. I am eternally grateful for her guidance!
I’ve participated in many corporate training sessions on how to work effectively with people. The session I had with Lanna was thought provoking and brought a fresh perspective on my value-add within my Team and the broader Firm, and how I can leverage this to make an impact everyday.
As I progressed in my career, I wanted to build the confidence to lead projects more effectively and further develop my strategic thinking and influencing skills. Lanna supported me by helping me identify my core strengths and use them to shape my own leadership style. This also strengthened how I approach analysis, strategic thinking, and the way I develop recommendations for my clients.
Lanna is not only a true expert in her coaching, but also deeply empathetic in her approach, which made me feel genuinely supported throughout the process. With her guidance, I’ve since been successfully promoted and feel excited and confident about leading projects and driving impact in the future.
A little more clarity
Good questions.
Honest answers.
Who is Leadership Impact designed for?
Marketing, creative and insights professionals moving into a leadership role, or settling into a recent promotion. It is also designed for organisations that want to support a valued colleague through that transition.
Can my organisation sponsor the programme?
Yes. We begin by agreeing the participant’s goals and the organisation’s expectations together. Manager alignment conversations help connect the coaching to day-to-day work.
What stays confidential?
Individual coaching conversations stay confidential. Any information shared with your organisation — including goals, progress and outcomes — is agreed with you in advance.
How will we know it’s making a difference?
We agree observable changes at the start, such as clearer delegation, stronger stakeholder relationships or more effective feedback. Follow-up conversations and stakeholder feedback help assess progress against those goals.
What is the investment?
We discuss the scope, delivery arrangements and investment in an initial conversation, then provide a written proposal before you commit.
What happens in the first conversation?
We explore your situation, the leadership transition ahead and what you would like to change. It is a chance to see whether working together feels right, with no obligation to proceed.
Your next chapter starts here
You have the potential.
Let’s shape the impact.
Tell us where you are and where you want to go. We’ll explore the next step together.